LOVE LUNCHEON

CLIENT

Clayton Dabney for Kids With Cancer

YEAR

2020

RECOGNITION

Dallas ADDYs - Silver Special Event Material

Dallas ADDYs - Bronze Logo

Clayton Dabney for Kids With Cancer is a nonprofit organization, whose purpose is to help provide assistance for families with children in the final stages of cancer. Each year they rally together to host their Love Luncheon, which gathers donations to help pay for the families’ needs, gifts, and more.

Clayton Dabney had previous colors and logos that they were using for the Love Luncheon, but it didn’t speak to the atmosphere of the event, and didn’t seem right for their audience. I created a logo that spoke to the modern but elegant vibe of the event. The logo extended into the event’s invitation, mailing materials, and day of materials.

This resulted in higher attendance, and more money raised, than the foundations’ past luncheons.